{"id":183585,"date":"2026-03-13T12:28:18","date_gmt":"2026-03-13T10:28:18","guid":{"rendered":"https:\/\/factorialhr.com\/blog\/factorial-play\/videos\/the-method-2\/"},"modified":"2026-03-13T13:29:25","modified_gmt":"2026-03-13T11:29:25","slug":"the-method-marke-aufbauen","status":"publish","type":"factorial_video","link":"https:\/\/factorialhr.de\/blog\/factorial-play\/videos\/the-method-marke-aufbauen\/","title":{"rendered":"The Method: Marke aufbauen"},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_video_type":"episode","_related_series":182879,"_related_episode":0,"_related_season":183567,"_video_source":"vimeo","_youtube_video_id":"","_vimeo_video_id":"1169608839","_speaker_id":183521,"_video_description":"Manche Unternehmen starten mit viel Tamtam, andere lassen das Produkt zuerst sprechen. Aber fr\u00fcher oder sp\u00e4ter steht jedes Unternehmen vor der Markenfrage: Wof\u00fcr stehen wir und wie zeigen wir es? Entdecken Sie die Risiken, wenn man die Marke zu sp\u00e4t aufbaut, die Kosten von Fehlern und die S\u00e4ulen jeder starken Marke \u2013 egal, wann man beginnt.","_video_transcription":"","_has_trailer":false,"_trailer_vimeo_id":""},"categories":[985],"factorial-categories":[],"class_list":["post-183585","factorial_video","type-factorial_video","status-publish","hentry","category-tipps-fuer-fuehrungskraefte"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Method: Marke aufbauen | Factorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/factorialhr.de\/blog\/factorial-play\/videos\/the-method-marke-aufbauen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Method: Marke aufbauen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/factorialhr.de\/blog\/factorial-play\/videos\/the-method-marke-aufbauen\/\" \/>\n<meta property=\"og:site_name\" content=\"Factorial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Factorial\/100064908455810\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T11:29:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/factorialhr.de\/wp-content\/uploads\/2025\/11\/17131146\/factorial-open-graph.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@factorialapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/factorialhr.de\/blog\/factorial-play\/videos\/the-method-marke-aufbauen\/\",\"url\":\"https:\/\/factorialhr.de\/blog\/factorial-play\/videos\/the-method-marke-aufbauen\/\",\"name\":\"The Method: Marke aufbauen | Factorial\",\"isPartOf\":{\"@id\":\"https:\/\/factorialhr.de\/blog\/#website\"},\"datePublished\":\"2026-03-13T10:28:18+00:00\",\"dateModified\":\"2026-03-13T11:29:25+00:00\",\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/factorialhr.de\/blog\/factorial-play\/videos\/the-method-marke-aufbauen\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/factorialhr.de\/blog\/#website\",\"url\":\"https:\/\/factorialhr.de\/blog\/\",\"name\":\"Factorial\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/factorialhr.de\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/factorialhr.de\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/factorialhr.de\/blog\/#organization\",\"name\":\"All-in-one business management software - 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