{"id":183613,"date":"2026-03-13T12:28:50","date_gmt":"2026-03-13T10:28:50","guid":{"rendered":"https:\/\/factorialhr.com\/blog\/factorial-play\/videos\/10-tips-2\/"},"modified":"2026-03-13T13:30:03","modified_gmt":"2026-03-13T11:30:03","slug":"10-tips-marke-aufbauen","status":"publish","type":"factorial_video","link":"https:\/\/factorialhr.de\/blog\/factorial-play\/videos\/10-tips-marke-aufbauen\/","title":{"rendered":"10 Tips: Marke aufbauen"},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_video_type":"highlight","_related_series":182879,"_related_episode":183579,"_related_season":0,"_video_source":"vimeo","_youtube_video_id":"","_vimeo_video_id":"1169845630","_speaker_id":185728,"_video_description":"In diesem Video erkl\u00e4rt Sara Carmona, Kreativdirektorin bei Factorial, wie wichtig es ist, in der Unternehmenskommunikation eine pers\u00f6nliche Verbindung herzustellen. Anstatt nur \u00fcber Produkte und Preise zu sprechen, sollten Unternehmen den emotionalen Wert ihrer Angebote betonen. Die Verwendung einfacher Sprache anstelle von Fachbegriffen f\u00f6rdert das Verst\u00e4ndnis und die Verbindung. Sara betont zudem die Notwendigkeit, zuerst in die Produktqualit\u00e4t zu investieren, bevor man eine Marke aufbaut. Eine strategische Herangehensweise ist entscheidend f\u00fcr erfolgreiche Kampagnen und Teamf\u00fchrung. Priorit\u00e4ten zu setzen ist unerl\u00e4sslich, um effektiv zu kommunizieren und die Unternehmenswerte zu vermitteln. Entdecken Sie weitere Ideen und Einblicke in der gesamten Episode.","_video_transcription":"00:15 - Hallo, ich bin Sara, Kreativdirektorin bei Factorial,und hier sind meine Tipps: Sprich nicht mit einem Unternehmen,spreche mit einer Person, die ein Problem hat.\n00:23 - Niemand wird sich daran erinnern, was Dein Produkt leistet, aber daran,wie es ihn f\u00fchlen l\u00e4sst.\n00:27 - Fast alle B2B-Unternehmen konkurrieren entweder \u00fcber den Preis oder \u00fcber das Produkt.\n00:31 - Die Leute wollen nicht wissen, was Du tust, sie wollen wissen, wie Sie sie f\u00fchlen lassen.\n00:35 - Verwenden Du keine Fachbegriffe, sondern Alltagsbegriffe.\n00:37 - Wenn Du dein Produkt mit Daten beschreiben, werden die Leute wissen, was Du tust.\n00:41 - Wenn Du mit Emotionen dar\u00fcber sprichst, werden die Leute es lieben.\n00:44 - Investiere zuerst in die Qualit\u00e4t deines Produkts und dann in die Schaffung eine Marke, um davon zu erz\u00e4hlen.\n00:48 - Kreativit\u00e4t ohne Strategie ist wie der Versuch,mit einem entkoffeinierten Kaffee aufzuwachen, es bringt nichts.\n00:53 - Eine Kampagne zu machen, ohne sich an den Verk\u00e4ufen oder den Verbrauchern zu orientieren,ist wir ein Flugzeug zu haben und keinen Piloten.\n01:00 - Wenn alles wichtig ist, ist nichts wichtig.Setze deine Priorit\u00e4ten richtig.\n01:05 - Gut.","_has_trailer":false,"_trailer_vimeo_id":""},"categories":[985],"factorial-categories":[],"class_list":["post-183613","factorial_video","type-factorial_video","status-publish","hentry","category-tipps-fuer-fuehrungskraefte"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Tips: Marke aufbauen | Factorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/factorialhr.de\/blog\/factorial-play\/videos\/10-tips-marke-aufbauen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Tips: Marke aufbauen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/factorialhr.de\/blog\/factorial-play\/videos\/10-tips-marke-aufbauen\/\" \/>\n<meta property=\"og:site_name\" content=\"Factorial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Factorial\/100064908455810\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T11:30:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/factorialhr.de\/wp-content\/uploads\/2025\/11\/17131146\/factorial-open-graph.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@factorialapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/factorialhr.de\/blog\/factorial-play\/videos\/10-tips-marke-aufbauen\/\",\"url\":\"https:\/\/factorialhr.de\/blog\/factorial-play\/videos\/10-tips-marke-aufbauen\/\",\"name\":\"10 Tips: Marke aufbauen | Factorial\",\"isPartOf\":{\"@id\":\"https:\/\/factorialhr.de\/blog\/#website\"},\"datePublished\":\"2026-03-13T10:28:50+00:00\",\"dateModified\":\"2026-03-13T11:30:03+00:00\",\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/factorialhr.de\/blog\/factorial-play\/videos\/10-tips-marke-aufbauen\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/factorialhr.de\/blog\/#website\",\"url\":\"https:\/\/factorialhr.de\/blog\/\",\"name\":\"Factorial\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/factorialhr.de\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/factorialhr.de\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/factorialhr.de\/blog\/#organization\",\"name\":\"All-in-one business management software - 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